6 Words You Need to Master Cold DMs

“I would love to learn more” can be a powerful way to start a meaningful conversation on LinkedIn. By saying this, you'll find that people are more willing to engage and offer their insights.

I learned this approach from my mentor and strategic sales leader in SaaS with over 30 years of experience, Melissa Perlman. It’s straightforward, simple and effective.

This is important because purposeful networking can open doors to new opportunities and provide invaluable insights. If you follow these steps, you'll build meaningful connections that can lead to mentorships, job offers, and professional growth.

Now, let's dive in (and warmup.)

1. Be Genuine

This matters because people respond better to sincerity.

When I was transitioning from teaching to EdTech, I reached out to a professional in the industry in the industry I was interested in. Instead of a generic message, I wrote, “Hi [Name], I’m a high school teacher looking to transition into EdTech. I admire your work at [Company] and would love to hear about your journey. What does your schedule look like on [day of the week]?”

This genuine approach led to a meaningful conversation and valuable advice.

2. Do Your Research

This matters because it shows respect and interest.

Before sending a DM, I researched the person’s background. I mentioned a specific project they worked on, “I read about your recent project / saw your recent post on [Topic]. It’s inspiring and aligns with my interests in [Related Field]. Could we discuss how you got started? What does your schedule look like on [day of the week]?”

This attention to detail made my message stand out and led to an insightful discussion.

3. Be Brief and Respectful

This matters because everyone’s time is valuable.

In my DM, I kept it short: “Hi [Name], I’m exploring career paths in EdTech after teaching for 10 years. Your experience is impressive and I’d love to learn more. Could you spare 10 minutes for a quick chat on [day of the week]?”

Respecting their time showed professionalism, and many were happy to help.

4. Follow Up

This matters because it keeps the connection alive.

After our conversation, I followed up with a thank-you message: “Thank you for your time, [Name]. Your advice on [Topic] was invaluable. I’ll keep you updated on my progress.”

This follow-up cemented the connection and left the door open for future interactions.

5. Show Appreciation

This matters because gratitude strengthens relationships.

Months later, I reached out again to share my progress and thank them once more: “Hi [Name], thanks to your advice, I’m now working at [Company]. Your support [made a difference] [gave me the confidence], etc. and I am very grateful.”

This reinforced our connection and demonstrated the impact of their help.

Here is a powerful reminder from Mel:

“Remember, most people want to help others. When you make a request with genuine curiosity and interest, you’ll usually get a response. Sometimes it’s a no, but that’s valuable too. A no lets you refine your ask and try again. I always follow up a no by asking why they declined and how I can improve my request. Always be learning.”

By simply saying, “I would love to learn more” my hope is that you build genuine connections that will support your new career or career transition.

See you next Wednesday.